Privacy Policy

Who we are

All our apartments under the name “Alfred’s Apartments”, “Alfred’s Studios” and “Alfred’s Premium” are run by the Icelandic company called “Ráðagerði ehf” and we owe the website

We are committed to protect your privacy and this page will explain which information we collect, how we use it and how your privacy is protected.

Bookings and personal information

When you make bookings or fill in contact form on the website we collect the data shown in the required fields form, and also the visitor’s IP address and browser user agent string to help spam detection.

Personal Information We Collect in order to process bookings made on our website could include some of the following information:

  1. Full name, birth date or kennitala (Icelandic ID number), e-mail address, contact phone number
  2. Your nationality and / or country of residence
  3. Data related to room occupation: room type, number of guests, bed preferences, special requests
  4. Payment data, which can include credit card details information or preferred payment method
  5. Your personal requests, which can reflect on some personal and sensitive matters, such as religion beliefs, food preferences and allergies.

Personal data which is necessary for us to be able to confirm your booking at our apartments is marked accordingly in the relevant booking form with a star sign (*). If you are not able to provide the necessary personal data we might limit the service offered.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here:


Our visitors should know that some data may be automatically collected through the standard operation of our internet servers and through the use of “cookies”. The information collected in such ways is not personal information.

We use cookies to understand the type and measure visits to our website. We use Google Analytics which helps us to trace the main statistics about visits to our website. It means that we do trace and collect the key words which lead to a visit to our website, the IP addresses of visitors, time and date of visits to the site, type of browser and operating system. Cookies are used to make your future visits to our website more simple and user friendly. For example for a reason of security or for remembering what a user has chosen in a booking engine while connected to the site. We also may trace your interaction with the content on our website. The main reason we use cookies is to provide to our users and visitors the best experience while using our website.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

We may share your personal data with consultants, contractors and other third parties who require such data in order to process your booking or facilitate our relations. Third parties who are intermediate between us or who provide us with a booking management system might access your personal data too. These third parties may be established outside Iceland and the EEA (European Economic Area). However, we only transfer your personal data to countries outside the EEA if such transfer is permitted under applicable privacy legislation.

Your personal data may also be disclosed to third parties as permitted or required by applicable law in Iceland or in the EEA. Moreover, your personal data collected on this website may be transferred to third parties due to regulatory requirements or in order to comply with valid legal processes.

Data storage and protecting

We will keep your personal information as long as it is necessary or as otherwise required or permitted by law.

We (“Ráðagerði ehf”) will take any necessary and reasonable steps to protect your personal information submitted on this website. The Internet is not totally safe and we cannot promise or guarantee that your use of our site will be completely safe and that your date will be 100% protected. Transmitting your data over the internet to us is at your own risk and we urge you to take reasonable steps to secure your personal information, and use caution when using the interne in general. From our side, we do take all reasonable steps to protect your personal Information and we only share it with our employees who need the information to perform their duties (for example cleaning).

If you have any questions

Contacting us

If you have any questions about this privacy statement, cookies or other questions about how we handle your personal data, you can contact us:

Call us: +354 7719985

E-mail us: